the Juice is loose in NY motion social post
To kick off the launch of Jimmy Juice in New York, they wanted a quick post for Instagram to break the news.
Started With a sketch
First I began with a very rough sketch of what the video would potentially look like. I began with the all the flavors panning across the screen then landing at the bottom, where the text would then appear, followed by the Statue of Liberty and a taxi with a can of Jimmy Juice on top.
Brought it to after effects
Taking my idea into After Effects, I created the first draft of the video which closely followed the sketches besides the exclusion of the taxi.
Adjustments to the draft
After getting some feedback from higher ups, I adjusted mostly the type section to fit better with brand identity and emphasize certain elements like New York.
The Final Product
With some final feedback the intro was cut to accelerate the pace of the video to make it quick.