Jimmy Juice Website Redesign

Jimmy Juice identified a few main struggles with the previous website. It lacked consumer interaction and felt disconnected from the brand identity. To solve those issues, the website was redesigned to contain more brand imagery by utilizing the brands’ color palette and assets effectively. The flavors and events tabs were created to boost consumer engagement by allowing users to explore the flavors of Jimmy Juice and to see weekly events that the brand would attend like samplings or local fairs.

On top of the redesign I was also responsible for maintaining SEO by continuously completing monthly tasks and observing site traffic patterns.